Website copy for The Design Büro

Website copy for The Design Büro

Writing the copy for The Design Büro’s new website was fascinating stuff. They don’t just design buildings for the healthcare sector, they use evidence-based research to find new models of care and then create buildings and environments that effectively deliver that care. Space planning and interior design are all vital elements in creating the most effective healthcare environments...

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Writer’s block? Maybe you just need a starting point…

Writer’s block? Maybe you just need a starting point…

As much as anyone, I know how hard it is to write copy for yourself. I agonised over writing the copy for my own site – it took me weeks and weeks of tweaking, editing, deleting, re-writing – and often walking away in frustration. A brave (or stupid) admission for a copywriter, eh? I knew how I wanted to present myself – I obviously wanted to reflect my personality (sometimes...

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Holiday home descriptions

Holiday home descriptions

The Pet Friendly Cottage Company is exactly that – a website featuring pet-friendly places to stay across England, Scotland and Wales. I regularly write holiday home descriptions for the site, to a prescribed format and in language designed to appeal to people looking for particular types of holiday. This is the latest project for this particular client – I’ve also written...

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Content strategy? It might be a buzzphrase, but really, it’s just logic.

Content strategy? It might be a buzzphrase, but really, it’s just logic.

“The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.” Rachel Lovinger, Content Strategy: the Philosophy of Data. A proper strategy helps us plan how we are going to create, publish and manage content that is relevant, compelling, useful and usable. The web is content. Content is the web. We...

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