How good writing can change the direction of your business

How good writing can change the direction of your business

Copywriters are always banging on about how they can help you ‘influence’, ‘inform’, and ‘persuade’. They’ll tell you how their words can make all the difference to your business.

But what does that actually mean?

Can words really help you build your business, attract new clients, make more money?

Enter Geo the owl and Atlas the puppy

A while ago, a client of mine came up with a fabulous idea. She wanted to create a geography project, one that helped children learn about the countries of the world in a way they’d remember. She had Geo Journey in mind.

Geo and Atlas visit countries together and send letters to children each month telling them about their experiences – the language, the culture, the landmarks they’ve seen and the food they’ve tried. They send photos, facts, stickers, travel tickets and souvenirs that really bring the countries to life.

It’s a fun way for children to learn and I thoroughly enjoyed helping her create the characters and write engaging, interesting letters.

So how have words helped her business?

Geo Journey has been so successful that my client has now changed her business model. Not only has she had enquiries from abroad, but she’s also offering the opportunity to sell subscriptions via a franchise network. Fantastic for the franchisees, even better for my client who has seen the product take off because the idea is great and the letters are engaging, fun and educational.

Here’s what children say about Geo Journey:

“This has been the very best present ever. I love learning about the world.”

“I read everything with mummy and we love finding countries on the map.”

Are you interested in being part of a project that’s ‘out of this world’?

As a Geo Journey franchisee, you’ll benefit from an existing and proven business model with successful sales and marketing strategies and well-established systems.

You’ll get:






  • A large and exclusive territory
  • Initial training and ongoing support
  • Social media set-up
  • The opportunity to sell online, at events and into schools. (Geo Journey complements the National Curriculum for Geography and promotes cross-curriculum learning in Literacy, Maths, Art and History)
  • Leaflets and business cards
  • Potential profits of over £21,000 (in year 3).

It’s a fantastic opportunity if you’d like to work flexibly and take control of your own earnings.

To find out more, visit, email or call Christina on 0191 516 6155 (07725 219 496).

Good writing works

So, if you’re noticing a difference in your profits then hold on to your copywriter. Hold on tightly because she’s quite literally worth her weight in gold.

For help – and creative input – into your project, just give me a call.