It’s all about rubber….

It’s all about rubber….

Actually – it isn’t all about rubber. It’s about gaskets and foam too.

SJG International produce rubber extrusions, gaskets and foam conversions.

Being completely clueless about the subject matter, and with very little information to go on, this was a tough exercise in researching rubber extrusions and writing the copy from scratch.

I may have complained about it at the time (it was pretty hard work and there was a lot to find out about), but learning about new areas and industries is one of the things I enjoy most about being a copywriter.

I may forget the subject matter instantly the copy’s approved but it’s all good exercise for the brain.