Website copy for The Design Büro

Website copy for The Design Büro

Writing the copy for The Design Büro’s new website was fascinating stuff. They don’t just design buildings for the healthcare sector, they use evidence-based research to find new models of care and then create buildings and environments that effectively deliver that care. Space planning and interior design are all vital elements in creating the most effective healthcare environments...

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Using content to build your brand

Adding content to your website is the best way to engage, attract and retain an audience. Articles and blogs attract interest and loyalty – and user generated content that can endorse and validate your products and services. Intelligent, well thought out content is the foundation of your digital presence and it will also organically improve your search engine rankings. Most digital...

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Crossfield Consulting – website copy

Crossfield Consulting – website copy

Crossfield Consulting offers consulting services on all aspects of ground engineering for housing developers, design and build contractors and large retail clients. They identify economical solutions to ground related problems by adopting an integrated approach to geotechnical and geoenvironmental site assessments. Writing the copy for their new website involved a couple of meetings with two...

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Crossfield Consulting – website copy

Crossfield Consulting – website copy

Crossfield Consulting offers consulting services on all aspects of ground engineering for housing developers, design and build contractors and large retail clients. They identify economical solutions to ground related problems by adopting an integrated approach to geotechnical and geoenvironmental site assessments. Writing the copy for their new website involved a couple of meetings with two...

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Writer’s block? Maybe you just need a starting point…

Writer’s block? Maybe you just need a starting point…

As much as anyone, I know how hard it is to write copy for yourself. I agonised over writing the copy for my own site – it took me weeks and weeks of tweaking, editing, deleting, re-writing – and often walking away in frustration. A brave (or stupid) admission for a copywriter, eh? I knew how I wanted to present myself – I obviously wanted to reflect my personality (sometimes...

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