The greengrocer’s apostrophe

The greengrocer’s apostrophe

We’ve all seen them – the apostrophes that make no sense, the ones used to denote the plural, such as ladie’s, potatoe’s and apple’s. This dreadful (and quite possibly fatal) affliction has been dubbed the greengrocer’s apostrophe. (Or should that be greengrocers’….?) In 2000, Matthew Engel said in The Guardian, “I demand an end to the...

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MSE Green – website copy

MSE Green – website copy

MSE are mechanical and electrical contractors that provide air conditioning and heating and ventilation services. I’d already written the web copy for their core business, www.mse-uk.com. But an expanding area of this industry is, of course, renewable energy – so to promote their increasing range of services, they asked me to write the copy for MSE Green. This was a new website to...

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Birmingham City Council – HR portal

A project for Birmingham City Council involved turning paper-based HR policies into web copy for an interactive HR portal. The portal was to be used by a variety of people – from bin men (or refuse engineers) to senior officers, PAs and admin staff. It wasn’t just a question of re-writing or editing – we also had to break the content down into pages and create the information...

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Hurry! Run and get your pet portrait

Hurry! Run and get your pet portrait

I now offer pet portraits for doggy lovers in the area! For £60.00, I’ll spend an hour walking with you and your dogs, you’ll get as many pictures as I can take on disk and you’ll own the copyright. See my Pet Portraits page for more...

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Use ‘utilise’ properly

‘Utilise’ and ‘use’ are not interchangeable Many people like to use the word utilise instead of use. But actually, their meanings are different. ‘Utilise’ means to use an object for something other than its intended purpose. So: ‘Please use the form on the website to register for the seminar.’ This is the form’s intended use – so use...

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